Quality That Lasts
Crafted from the world’s finest unadulterated cotton, designed to stay soft, strong, and in your wardrobe for years.
100% Supima Cotton
Sourced from the finest long-staple cotton fibers, delivering unmatched softness and strength that improves with every wash.
Built to Last Decades
Precision-crafted construction and reinforced seams ensure your garment maintains its shape and comfort for years to come.
Our Promise to the Planet
Every piece is designed for longevity, reducing waste and honoring our commitment to sustainable luxury that respects Earth's resources.
The Science Behind Supima Cotton
Why It's the Secret Ingredient in Your Favorite T-Shirt
Supima cotton isn't just another fabric—it's a rare fiber that makes up less than 1% of the world's cotton. Grown exclusively in the USA, it's engineered by nature to feel softer, last longer, and look better than ordinary cotton.
Extra-Long Staple Fibers
Longer fibers = stronger, smoother, more luxurious fabric.
Supima fibers measure 1.5 inches vs. the 1.1 inches of regular cotton. Those extra millimeters may sound small, but they create yarn that's silkier, more durable, and resistant to fraying.
35% Longer Fibers
Tees that don't thin out or get scratchy.
Superior Strength & Durability
Your favorite tee, built to last.
Supima's long, tightly spun fibers create fabric that's 45% stronger than regular cotton. That means your shirt keeps its shape, resists pilling, and won't sag or wear out after a few washes.
2X More Durable
A tee that feels new, season after season.
Exceptional Softness
The luxury you can feel, wash after wash.
Because Supima has fewer loose fiber ends, the surface feels ultra-smooth against your skin—like a second skin. And unlike other fabrics that lose softness, Supima actually gets softer every time you wash it.
50% Softer
Comfort that only gets better with time.
Superior Color Retention
Your black stays black. Your white stays white.
Supima's unique fiber structure absorbs and locks in dye, keeping colors brilliant long after ordinary cotton fades.
80% Better Color Retention
Vibrant tees that stay photo-ready, wash after wash.
Lasting Quality, Enduring Responsibility
Enduring Craftsmanship
Supima T-shirts made to last. Fewer replacements, less waste, and timeless style you’ll return to again and again.
Respect for Resources
Garments with a longer life conserve water, energy, and soil. Thoughtful design, made with care for what matters most.
A Promise to the Planet
For every T-shirt, we plant a tree — restoring balance, nurturing ecosystems, and creating a living symbol of your choice.
Returning what we borrow